Is Google Analytics illegal? Yes, say the Austrian, French, Italian, Danish, Finnish, Norwegian, Swedish and other European Data Protection Authorities. Here’s why. Google Analytics is illegal say European DPAs Austria: “The use of Google Analytics violates GDPR” France: “The EU-US data transfer to Google Analytics is illegal” Italy: “Unlawfulness of…
TL;DR: We’re introducing the “free as in beer”, self-hosted and AGPL-licensed Plausible Community Edition (CE). Installation instructions are here. In October 2020, we changed from the MIT to the AGPL license to prevent corporations from exploiting our code without giving back. As mentioned at the time, we wanted a “don’t…
In this article, Steffen Gross, an experienced data protection expert and lawyer at Simpliant Legal PartG mbB and external data protection officer at Simpliant GmbH, explains how web analytics can be implemented in accordance with the strict requirements of the ePrivacy Directive and the GDPR. Web tracking is crucial for…
Audience insight is a digital marketer’s biggest ammunition. The right set of information enables us to show the right messages to the right people at the right time. It’s 2024, and we have multiple tools at our disposal to bring our visions to life, and secure quick leads, conversions, and…
Advertising has evolved from mass broadcasts to individualized targeting. Earlier, advertising success used to come easier with limited media channels like early TV and radio, because of their sheer novelty and lower competition rates. As newer digital mediums came, they also brought an overload of choices –– for both consumers…
Funnels have been around ever since digital marketing wasn’t even a thing. Earlier developed as a technique for door-to-door salespersons to describe their product, it evolved to become many things, and even changed shapes in response to the evolving customer journeys. Funnels are actually present in a business by default…
If you have a website with downloadable resources like content or software, it’s a good practice to track how they are performing for your audience and business/marketing. Staying in sight of this information reveals interesting insight into how valuable a resource is to your audience, how effective is your distribution…
Most web analytics tools are good at providing standard insights but they cannot automatically capture everything you need to know. Marketers usually spend a lot of time with website performance reports. Such reports are a good source of truth about the quality and effectiveness of marketing efforts, communications, audience engagement…
Although my blog has been quiet, a lot has happened with the Drupal Starshot project since its announcement a month ago. We provided an update in the first Drupal Starshot virtual meeting, which is available as a recording. Today, I am excited to introduce the newly formed Drupal Starshot leadership…
Recently, Dries Buytaert announced the Drupal Starshot leadership team. Lullabot's Cristina Chumillas will be the UX lead. In this role, Cristina will "define the design and user experience vision" for the product.