How to optimize your paid ad campaigns after joining the cookieless analytics world

Advertising has evolved from mass broadcasts to individualized targeting. Earlier, advertising success used to come easier with limited media channels like early TV and radio, because of their sheer novelty and lower competition rates. As newer digital mediums came, they also brought an overload of choices –– for both consumers…

Continue ReadingHow to optimize your paid ad campaigns after joining the cookieless analytics world

What Google Chrome’s plan to phase out third-party cookies in 2025 means for marketers

Audience insight is a digital marketer’s biggest ammunition. The right set of information enables us to show the right messages to the right people at the right time. It’s 2024, and we have multiple tools at our disposal to bring our visions to life, and secure quick leads, conversions, and…

Continue ReadingWhat Google Chrome’s plan to phase out third-party cookies in 2025 means for marketers

GDPR-compliant web analytics without consent: A guide by a data protection lawyer

In this article, Steffen Gross, an experienced data protection expert and lawyer at Simpliant Legal PartG mbB and external data protection officer at Simpliant GmbH, explains how web analytics can be implemented in accordance with the strict requirements of the ePrivacy Directive and the GDPR. Web tracking is crucial for…

Continue ReadingGDPR-compliant web analytics without consent: A guide by a data protection lawyer

Dries Buytaert: Announcing the Drupal Starshot leadership team

Although my blog has been quiet, a lot has happened with the Drupal Starshot project since its announcement a month ago. We provided an update in the first Drupal Starshot virtual meeting, which is available as a recording. Today, I am excited to introduce the newly formed Drupal Starshot leadership…

Continue ReadingDries Buytaert: Announcing the Drupal Starshot leadership team

Community Working Group posts: 2024 Aaron Winborn Award Winner: Mike Anello

At DrupalCon Portland 2024, members of the Drupal Community Working Group were pleased to announce the winner of the 2024 Aaron Winborn Award, Mike Anello (ultimike.) About Mike Anello Mike Anello winner of the Aaron Winborn Award 2024 Mike has been an integral part of the Drupal Community for nearly…

Continue ReadingCommunity Working Group posts: 2024 Aaron Winborn Award Winner: Mike Anello

BRAINSUM: WordPress (Gutenberg) page editor in Drupal

Wordpress (Gutenberg) page editor in Drupal Zé Fri, 06/07/2024 - 08:34 Wordpress (Gutenberg) page editor in Drupal WP's default Gutenberg editor is an intuitive, yet highly flexible page editor that exists as an independent open-source project, and has meanwhile matured and become popular, with integration into Drupal as well.

Continue ReadingBRAINSUM: WordPress (Gutenberg) page editor in Drupal