Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions GA4 as an upgrade to Universal Analytics, the new platform has…
The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals.The GDPR distinguishes between “special categories of personal data” (also referred to as “sensitive”) and other personal data and…
Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken.This can scare customers and users who fear their data will be misused.While data can be a powerful asset for your…
Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to the Twilio 2023 state of personalisation report, 69% of business leaders…
Data privacy issues are a significant concern for users globally.Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access…
We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Here’s what’s changing:Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals feature. But we’ve changed that with the introduction of a separate page…
The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy.With longer sales funnels and multiple people from the same company involved in the same…
What is a company’s biggest asset?Its product? Its employees? Its unique selling proposition?More and more people are recognising it’s something else entirely: your customers.Without your customers, your business can’t exist.Nearly 77% of B2B buyers found the buying process too complicated.With more competition than ever, it’s crucial you provide the best…
While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics…
The following TYPO3 update has been released: TYPO3 12.4.14 LTS This version is a maintenance release and contains bug fixes only. Further upgrade instructions No database upgrades are required for this maintenance release. Download TYPO3 can be installed in various ways. For example the traditional way by using the source…