Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without understanding user flow is a recipe for confusion and lost conversions.
User flows—the paths visitors take through your site—are the recipes for digital success. They provide a clear sequence of steps that guide users towards their goals, whether that’s making a purchase, signing up for a newsletter, or finding information. By understanding and optimising these flows, you can create a website that’s not just functional, but delightfully intuitive.
In this article, we’ll explore seven practical user flow examples and show you how to apply these insights using web analytics tools. Whether you’re new to user experience (UX) design or a seasoned professional, you’ll find valuable takeaways to enhance your digital strategy.