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In recent years, the media industry has grappled with a range of serious challenges, from adapting to digital platforms and on-demand consumption, to monetizing digital content, and competing with tech giants and new media upstarts. Economic pressures from declining sources of revenue like advertising, trust issues due to misinformation, and the difficulty of navigating regulatory environments have added to the complexities facing the industry. Additionally, keeping pace with technological advancements, ensuring cybersecurity, engaging audiences with personalized and interactive content, and addressing globalization issues all require significant innovation and investment to maintain content quality and relevance.

In particular, a surge in digital content has saturated the media market, making it increasingly difficult to capture and retain audience attention. Furthermore, a decline in referral traffic—primarily from social media platforms and search engines—has put significant pressure on traditional media outlets. An industry survey from a sample of more than 300 digital leaders from more than 50 countries and territories shows that traffic to news sites from Facebook fell 48% in 2023, with traffic from X/Twitter declining by 27%. As a result, publishers are seeking ways to stabilize their user bases and to enhance engagement sustainably, with 77% looking to invest more in direct channels to deal with the loss of referrals.

Enter artificial intelligence: generative AI-powered personalization has become a critical tool for driving the future of media channels. The approach we discuss here offers a roadmap for publishers navigating the shifting dynamics of news consumption and user engagement. Indeed, using AI for backend news automation (56%) is considered the most important use of the technology by publishers.

In this post, we’ll walk you through using MongoDB Atlas and Atlas Vector Search to transform how content is delivered to users.

The shift in news consumption

Today’s audiences rarely rely on a single news source. Instead, they use multiple platforms to stay informed, a trend that’s been driven by the rise of social media, video-based news formats, and skepticism towards traditional media due to the prevalence (or fear) of “fake news.” This diversification in news sources presents a dilemma for publishers, who have come to depend on traffic from social media platforms like Facebook and Twitter. However, both platforms have started to deprioritize news content in favor of posts from individual creators and non-news content, leading to a sharp decline in media referrals. The key to retaining audiences lies in making content personalized and engaging. AI-powered personalization and recommendation systems are essential tools for achieving this.

Content suggestions and personalization

By drawing on user data, behavior analytics, and the multi-dimensional vectorization of media content, MongoDB Atlas and Atlas Vector Search can be applied to multiple AI use cases to revolutionize media channels and improve end-user experiences. By doing so, media organizations can suggest content that aligns more closely with individual preferences and past interactions. This not only enhances user engagement but also increases the likelihood of converting free users into paying subscribers.

The essence of leveraging Atlas and Vector Search is to understand the user. By analyzing interactions and consumption patterns, the solution not only grasps what content resonates but also predicts what users are likely to engage with in the future. This insight allows for crafting a highly personalized content journey. The below image shows a reference architecture highlighting where MongoDB can be leveraged to achieve AI-powered personalization.

To achieve this, you can integrate several advanced capabilities:

Content suggestions and personalization: The solution can suggest content that aligns with individual preferences and past interactions. This not only enhances user engagement but also increases the likelihood of converting free users into paying subscribers. By integrating MongoDB’s vector search to perform k-nearest neighbor (k-NN) searches, you can streamline and optimize how content is matched. Vectors are embedded directly in MongoDB documents, which has several advantages. For instance:

• No complexities of a polyglot persistence architecture.

• No need to extract, transform, and load (ETL) data between different database systems, which simplifies the data architecture and reduces overhead.

• MongoDB’s built-in scalability and resilience can support vector search operations more reliably.

• Organizations can scale their operations vertically or horizontally, even choosing to scale search nodes independently from operational database nodes, flexibly adapting to the specific load scenario.

Content summarization and reformatting: In an age of information overload, this solution provides concise summaries and adapts content formats based on user preferences and device specifications. This tailored approach addresses the diverse consumption habits of users across different platforms.

Keyword extraction: Essential information is drawn from content through advanced keyword extraction, enabling users to grasp key news dimensions quickly and enhancing the searchability of content within the platform. Keywords are fundamental to how content is indexed and found in search engines, and they significantly influence the SEO (search engine optimization) performance of digital content.

In traditional publishing workflows, selecting these keywords can be a highly manual and labor-intensive task, requiring content creators to identify and incorporate relevant keywords meticulously. This process is not only time-consuming but also prone to human error, with significant keywords often overlooked or underutilized, which can diminish the content’s visibility and engagement. With the help of the underlying LLM, the solution extracts keywords automatically and with high sophistication.

Automatic creation of Insights and dossiers: The solution can automatically generate comprehensive insights and dossiers from multiple articles. This feature is particularly valuable for users interested in deep dives into specific topics or events, providing them with a rich, contextual experience.

This capability leverages the power of one or more Large Language Models (LLMs) to generate natural language output, enhancing the richness and accessibility of information derived from across multiple source articles. This process is agnostic to the specific LLMs used, providing flexibility and adaptability to integrate with any leading language model that fits the publisher’s requirements. Whether the publisher chooses to employ more widely recognized models (like OpenAI’s GPT series) or other emerging technologies, our solution seamlessly incorporates these tools to synthesize and summarize vast amounts of data.

Here’s a deeper look at how this works:

• Integration with multiple sources: The system pulls content from a variety of articles and data sources, retrieved with MongoDB Atlas Vector Search. Found items are then compiled into dossiers, which provide users with a detailed and contextual exploration of topics, curated to offer a narrative or analytical perspective that adds value beyond the original content.

• Customizable output: The output is highly customizable. Publishers can set parameters based on their audience’s preferences or specific project requirements. This includes adjusting the level of detail, the use of technical versus layman terms, and the inclusion of multimedia elements to complement the text.

  This feature significantly enhances user engagement by delivering highly personalized and context-rich content. It caters to users looking for quick summaries as well as those seeking in-depth analyses, thereby broadening the appeal of the platform and encouraging deeper interaction with the content. By using LLMs to automate these processes, publishers can maintain a high level of productivity and innovation in content creation, ensuring they remain at the cutting edge of media delivery.

Future directions

As media consumption habits continue to evolve, AI-powered personalization stands out as a vital tool for publishers. By using AI to deliver tailored content and to automate back end processes, publishers can address the decline in traditional referrals and build stronger, more direct relationships with their audiences.